What is it with all the paedophile story lines in the soaps?

First Eastenders and now Coronation Street are running stories involving paedophiles. Do the program makers really think that the British public want to watch this sort of thing? Can the censors of the airwaves please make a stand against this sort of disgusting story line going out? At least the BBC run their helpine advert afterwards to try and help those affected in anyway by the program. Perhaps I should call in and express my utter disgust... I will let you know how I get on.